Comparison
Ylopo added AI to a lead-generation platform. High iQ built the agents first, then everything around them.
Ylopo: A real estate lead generation, advertising and IDX website platform founded in 2013, with AI text and voice layered on top. Their AI product is Ylopo AI (formerly Raiya).
How you're billed
Ylopo charges by database size and quotes you on a demo. High iQ is $2,000 a month, published on the website, and never priced by how many contacts you have.
What the agent can do
Both hold a conversation. High iQ's agent also builds a CMA mid-call, creates saved searches from what someone said, and sends the right video or document when it becomes relevant.
Where voice lives
Ylopo's entry tier is AI text only, voice starts at their Growing Team plan. High iQ includes voice, SMS and email on every plan.
The short answer
Ylopo is a lead generation and marketing platform for real estate teams. It runs Facebook and Google advertising, builds you a branded IDX home search website, retargets your leads, and publishes your listings automatically. Ylopo real estate marketing has been running since 2013, and they report 75,000+ agents on the platform.
Ylopo AI is their AI layer: text and voice agents that engage and qualify the leads the platform generates. They publish 25 million AI text conversations and a 48% reply rate.
They do not publish pricing. Their pricing page carries an FAQ titled "Why isn't there a price listed on this page?" and directs you to a demo.
Results, side by side
Trailing 90 days
High iQ: Platform wide across 800+ teams, trailing 90 days, Q2 2026.
Ylopo: Quoted from ylopo.com/ylopo-ai, reviewed August 2026. ylopo.com/ylopo-ai ↗
They publish reply rates and conversation volume. They do not publish call volume or outcomes, so those rows say “not published” rather than guessing.
What it costs
Ylopo
Quoted on a demo
Figures from third-party reviews (The Close; Hooquest, Feb 2024). They have since restructured their tiers, so treat these as indicative. Confirm directly with them.
High iQ
$2,000/mo
Before you sign
We read their published Terms of Service in full. It is a website terms-of-use document with an effective date of December 22, 2020. Across 43,000 characters it contains no reference to cancellation, renewal, refunds, subscription terms or an initial term. The only mentions of termination concern copyright licences and website access.
Multiple third-party Ylopo reviews report a 90-day cancellation period. We cannot confirm that from anything they publish, which is the point. Ask for the subscription agreement in writing before you sign, and ask specifically about the notice period, the onboarding fee, and the advertising surcharge.
High iQ: $2,000/mo on a 6-month agreement, or $2,500 month to month, cancel whenever. Create a free account first with no credit card.
Source: ylopo.com/tos ↗
Straight answer
Pick Ylopo when…
If you want an established brand with an established name and a community that can help you build your workflows, that is a legitimate reason to pick Ylopo, and we won't pretend otherwise.
Pick High iQ when…
You want an agent that does more than talk: builds a CMA mid-conversation, creates the saved search, sends the right video. You want voice, SMS and email on one thread with shared memory rather than separate products. You want follow-up that doesn't stop at 90 days. You want a price on a website instead of on a demo, and you'd rather create a free account tonight.
Feature by feature
Open any row for the detail. Where a vendor doesn't publish something, we say so instead of guessing.
The long version
Ylopo has been building real estate lead generation since 2013, and the advertising is genuinely good. Dynamic Facebook ads pulled straight from the MLS, listing automation, retargeting, Google LSA, branded IDX sites. If you are spending money on ads every month and want that managed well, they know what they are doing and 75,000 agents is not an accident.
The AI came later, and it shows in how it is packaged. Ylopo AI Text and Ylopo AI Voice are separate products, sold as add-ons priced per level, with voice unavailable on the entry tier. Their own site describes them merging into "Ylopo AI Squared" in the future tense. The AI qualifies and hands off, and it stops calling at 90 days.
High iQ went the other way. The agent was the first thing built, so it does things a conversational layer cannot: it builds a CMA while the conversation is happening, it creates the saved search from what the person just said, it sends the video that answers the question they just asked. Voice, SMS and email are one agent with one memory rather than three products. The ads, the website and the dialer were built around that, not the other way round.
What the agent actually does
Builds a CMA, live
Seller intent comes up mid-conversation and the agent sends a live CMA with real comps, then tells you when they open it.
Creates the saved search
The lead describes what they want and the agent sets up the alerts, then follows up on favourites and repeat views.
Sends the right thing
Video, document or resource, at the moment it becomes relevant in the thread.
Sounds how you want
Hundreds of voices, adjustable talk speed, configured per agent.
Tells you what's next
Not a log of what happened. The next action, for you and for the AI.
Runs your humans too
The same system powers a power dialer for your agents, with script builder, objection handling and AI notes.
Memory
Judy, downsizing, six months
Scroll
Hi Judy, it's Jamie with Keller Williams. I saw you were looking to downsize.
Just thinking about it. Too early to talk, I need to figure out selling first.
No problem. Let's get you a value report first. What's the address?
798 Second Ave.
Pulled comps
Sent report
Sent in 60 seconds
Hi Judy, checking in. Would love to find a time to walk through a listing strategy.
Not ready yet. Maybe try next month?
Of course. I'll check back then.
Short-term nurture
I know it was early last time. Want me to keep an eye on the market for whenever you're ready?
That would be great. Something with less upkeep, maybe 2 bed 2 bath, around 400k.
Search created
From what she said
Triggered by a favourite
Favourited
234 Second Street
2 bd, 2 ba, $389,000
Saw you saved 234 Second Street. Happy to set up a showing.
It's okay. We won't be ready until after our son's wedding in June.
Congratulations. I'll check back in July.
Follow-up set, July
Quick question, do you know any good movers?
I do. Sending our top-rated movers and packers now, with the senior downsizing specialists flagged.
Perfect, thank you.
Resource list sent
Scheduled follow-up fired
Hi Judy, congratulations again on your son's wedding. Shall we find a time to strategise on the move?
Yes, that would be great. Tomorrow at 5?
You bet. Booked.
Appointment scheduled
AI Voice engages the new lead.
Still calling. Seven attempts to connect, on their average.
Continues within the published window.
“will continue calling your leads for 90 days”Ylopo, published ↗
Not published
Not published
High iQ/Booked in month 6
Ylopo/90-day voice window
Illustrative sequence. Ylopo's published statement concerns Ylopo AI Voice. Source: ylopo.com/ylopo-ai, reviewed August 2026 ↗
What we can show you
Every number below came out of conversations our agents had with real people, across 800+ real estate teams, in the last 90 days. Budget is what the buyer said, not what a public record implies.
Last 90 days, platform wide across 800+ teams
The $3.44 billion in buyer budget above came out of 138,000+ conversations, because the agent asked and the buyer answered. Here is how it splits.
They publish a 48% text reply rate. We publish what the buyers said they could spend.
Figures are platform wide across 800+ High iQ teams over the trailing 90 days, not a single client result. Buyer budget is the amount buyers stated in conversation, counted as pipeline, not closed business or commissions.
FAQ
Ylopo is a lead generation and marketing platform for real estate teams. It runs Facebook and Google advertising, builds you a branded IDX home search website, retargets your leads, and publishes your listings automatically. Founded in 2013, they report 75,000+ agents on the platform. Ylopo AI is their AI layer: text and voice agents that engage and qualify the leads the platform generates. They publish 25 million AI text conversations and a 48% reply rate. Ylopo does not publish pricing. Their pricing page carries an FAQ titled “Why isn't there a price listed on this page?” and directs you to a demo.
They do not publish pricing. Their pricing page has an FAQ explaining why, and directs you to a demo. Third-party reviews report an onboarding fee of $1,000 to $1,500, a monthly platform fee, AI text nurture as an add-on priced per level, and a 10% surcharge on advertising run through the platform, but they have restructured their tiers since those reviews, so confirm directly. High iQ is $2,000/mo for 10 users on a 6-month agreement, or $2,500 month to month, published on our pricing page.
It depends what you need. Their advertising is genuinely strong and 75,000 agents use the platform. Where it gets harder to justify is if what you actually want is the AI: it's an add-on rather than included, voice isn't available on the entry tier, follow-up stops at 90 days, and there's no AI email agent published. If you want lead generation managed well, they do that. If you want the agent to be the product, that's a different purchase.
Ylopo does not publish a customer subscription agreement. The Terms of Service on their site is a website terms-of-use document effective December 2020 with no reference to cancellation, renewal or refunds. Multiple third-party reviews report a 90-day cancellation period; we can't confirm that from anything they publish. Ask for the agreement in writing.
Depends what you're replacing. For the advertising and IDX website, the closest comparisons are CINC, BoldTrail and Luxury Presence. For the AI conversation layer, High iQ, Structurely and Fello's Felix all compete. High iQ is the one that also runs your ads through AdPick and gives you the website, so it replaces more of the stack than the AI-only tools.
Yes. AdPick runs ads for clients, and clients get self-serve access to an AI ad builder trained on ten years of our top-performing campaigns. About a two-minute conversation produces 250 ad variations with automatic split-testing.
Yes. Zillow, Meta, OpCity, CINC, Google, ZBuyer, or anything else. The agent calls a new lead in under 60 seconds regardless of where it came from.
Ylopo generates leads through Facebook and Google advertising, sends them to a branded IDX home search site they build for you, and retargets visitors as they browse. Ylopo AI, their text and voice layer, then engages and qualifies those leads and hands off the ones ready to talk. Their published material describes AI Voice calling a lead for 90 days. The platform is priced by database size and quoted on a demo rather than published.
Third-party Ylopo reviews are broadly positive on the advertising and the IDX websites, which is their core strength. The recurring criticisms concern cost transparency and contract terms: reviews report a one-time onboarding fee, a percentage surcharge on advertising run through the platform, and a 90-day cancellation period. We can't confirm the cancellation terms from anything Ylopo publishes, because they do not publish a customer subscription agreement. Confirm all of it directly with them.
How we compiled this
Every statement about Ylopo comes from their own public website on the review date below and is linked so you can check it. Where something is not published, we say “not published” rather than guessing. Statements about High iQ describe what the product does today. If you find something out of date, email michael@highiq.io and we will correct it.
Written by Michael Hopkins, Founder, High iQ · Last reviewed August 30, 2026
Sources for every Ylopo claim: ylopo.com/pricing ↗ · ylopo.com/ylopo-ai ↗ · ylopo.com/tos ↗
Proof
800+ top real estate teams run on High iQ. Their filmed, named, on-the-record accounts, with full transcripts, are the only evidence that matters.
Free account, no credit card, and you never have to sit through a demo to find out the price.